Raw Food For Real People

Rod Rotondi, raw food chef, restaurateur, author, DVD and TV personality and health proponent has made it his personal mission to “Make it easy for people to eat healthy food.” “Easy translates to delicious, convenient, and affordable,” says Rod. “People are ready to make the move, but in the real world that’s not always so easy. My goal is to make “Raw Food for Real People.” “So I do that by creating restaurants, packaged foods people can buy at their local natural foods retailer, a book and DVD “Raw Food for Real People” which teaches people how to make food at home and am working on some TV opportunities to get the word out.”

One of Rod’s greatest passions is teaching raw foods preparation and the raw foods lifestyle. With 15 years under his belt, Rod is one of the most experienced raw food chefs and teachers in the field. He travels and teaches around the world. Rod’s book and DVDs, “Raw Food for Real People” are the culmination of his artistry and years of experience. They both offer everything you need to master raw food preparation and lifestyle. The book is published by New World Library whose authors include such luminaries as Eckart Tolle, Deepak Chopra and Joseph Campbell. The DVD package includes 3 DVDs and an amazing 3-day voyage to a raw food lifestyle at a desert retreat with 15 real people and totally professional production. Both the book and the DVD include contributions from Brian Clement, Director of the Hippocrates Wellness, as well as several other leaders in the field.

Rotondi is more than just a raw food enthusiast; he is a former Program Manager for the United Nations Development Program. He spent about 15 years in the third world helping to support private sector development. Returning from his world travels and with his Masters from the Fletcher School of Law and Diplomacy and UN experience, Rod created Leaf Organics (formerly Leaf Cuisine) in Los Angeles, which eventually had three restaurants and a packaged foods company distributing throughout all of California including virtually all the Whole Foods stores. In fact, it’s very likely that no one has fed as many people raw foods as Rod Rotondi. While he has recently restructured due to the recession, Rod has several new ventures in the offing including more restaurants, packaged foods, books and DVDs.

Rod uses the oldest and healthiest food preparation techniques known to man. He doesn’t heat any food above 110 F. “It’s nature stripped of artifice and pared down to the naked genius humans were meant to enjoy”, Rotondi says of this healthy cuisine. “Its just unadulterated food from nature- fresh, organic and delicious. But first, it’s delicious.”

Rod is available for teaching, business consulting and product and recipe development. To learn more about Rod, go to his website at www.rodrotondi.comVol 30 Issue 2 Page 32